Identifying Trends Using Web Analytics
The future has always been a scary place for marketers for several reasons – fickle consumer behavior, sophisticated and complex research, and a lack of measureable advertising media among them. That is, the future was scary until data-hungry Google took over the world. Now marketers have the information they need right at their fingertips, and identifying trends in the marketplace has become substantially more accessible by using a wide variety of web analytics tools. More importantly, we can make actionable insights from this information to inform change to various marketing functions and methods.
