Tocquigny - A Measured Approach

LinkedIn Gets a Face(book)-Lift

Posted 04.29.2010 by Colin Gilligan

In our ongoing quest to identify the best ways for our clients to connect with their audiences, we like to profile new happenings in the digital media realm. In fact, just today, LinkedIn unveiled a Face(book)-lift to the popular career networking site that allows users to “follow” a company.

Users can “follow” a company by (1) going to a company’s profile page; or (2) by clicking on a company name within an individual's profile and selecting the “follow” option from the modal window.

Information, like recent hires and promotions, new job opportunities, and company profile updates will be pushed to company “followers.” LinkedIn also made sure to give users control over the type and frequency of updates they receive by “following” a company.

This development, of course, has big implications for the B2B industry, since we’ve observed that LinkedIn is a consistent top referral source to the sites of our B2B clients.  Most social media users land on brands’ websites by clicking on some sort of shared content from within a feed – whether it’s their Twitter feed or their Facebook News Feed. The feed is an ever-important piece of communication real estate, and this new LinkedIn development will surely place more company messaging in front of more feed-consuming eyes – increasing awareness of and, hopefully, engagement with companies on LinkedIn.

Whether the goal is to attract quality talent or quality leads, the key is for B2B marketers to stay social by regularly updating their company’s LinkedIn profile and inviting stakeholders to “follow” them on LinkedIn.

So – while we’re chatting, you should head over to LinkedIn and follow Tocquigny.

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