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Web Marketing Semantics
"The Semantic Web" is a phrase that has been thrown around quite a bit in recent years - and while many people may have heard the phrase, most do not actually understand what it means. Essentially, the semantic web is about creating a common language for websites to begin talking to each other. It is a set of principles that promote separating content from intended delivery platforms and providing hooks for separate systems to integrate with each other.
Effective Search Marketing Strategies
It is common knowledge that launching a website without a corresponding marketing strategy will not generate traffic to the site. The same is true for launching a marketing strategy without a search engine marketing (SEM) plan. The statistics confirm the necessity of being found by your customers on search engines in order to generate the traffic that most companies desire.
SEO Strategies: User-Generated Tagging
This article is part one in a series on trends in web user experience. Technology is causing the marketing landscape to change more rapidly today than it ever has in the past, and with all this change, it can be difficult for marketers to keep up. The trends that will be covered here are not intended to be all-inclusive of everything that is happening in the world of digital and internet marketing, but they are a good sampling of things that marketers should keep watching — both now and in the future.
Academic Marketing Best Practices
Online marketing is becoming an increasingly popular method for marketing higher education programs. However, as more and more schools have moved to offering their programs online and shifted their budgets to this new medium, the landscape has become fiercely competitive. Here are 10 ways that your school can cut through the clutter and cost-effectively generate students online.
Industrial Engineer Marketing Measurables
In light of the recent advancements in engaging customers through technology, many organizations are struggling to understand how well their marketing function is performing. And more than that, they want to know how well they could be performing if they just knew what to do differently. Staying abreast of new marketing opportunities is almost as much work as performing the marketing function itself. Therefore, most marketers are still poorly informed about the new strategies available to make the most efficient use of a marketing budget. Additionally, the role of marketing has changed profoundly in the past five years to include the use of sophisticated analytics tools and techniques. Many marketing organizations today lack these tools and the knowledge to provide valuable insights that can…
Measuring Marketing Performance Strategies
In the last several years, the concept of Marketing Performance Measurement (MPM) has gained acceptance throughout corporate organizations. Born out of the reckless spending habits of the tech boom and the advent of new technologies to provide better insight into marketing results, MPM is defined as the establishment of metrics and measures by which the marketing function can be managed and evaluated. Even though many organizations are aware of the measurement concept and its benefits, they are still struggling with how to practically infuse this quantitative approach to marketing into their organization.
Increased Marketing Effectiveness with Six Sigma
Six Sigma has been adopted very successfully in manufacturing. This has inevitably led to the application of Six Sigma to transactional areas. If Six Sigma can decrease errors and rework on a manufacturing line, then companies will naturally look to it to decrease problems in others areas, for instance, eliminating erroneous invoices, or de-bugging software. Different techniques within Six Sigma’s toolkit apply to different types of business processes, but, broadly speaking, it can be used successfully in a wide variety of departments.
Improving Marketing Strategy with Collective Knowledge
By not managing their own corporate brainpower, most companies fail to realize the gains that can be acquired from harnessing the collective knowledge of the marketing organization. Finding a way to make knowledge accessible to the company offers vast pay back to individual employees as well as the company itself.
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