Filter By Category: Think Cubes
To Like or To Fan: Facebook’s Little Change Could Make Big Impact
By now, you’ve surely read all about Facebook changing the “Become a Fan” button to a “Like” button on all brand pages. It’s a little change, but it could make a big impact on the way individuals psychologically engage with brands on the popular social networking site.
LinkedIn Gets a Face(book)-Lift
Just today, LinkedIn unveiled a Face(book)-lift to the popular career networking site that allows users to “follow” a company. This development, of course, has big implications for the B2B industry, since we’ve observed that LinkedIn is a consistent top referral source to the sites of our B2B clients.
YouTube Revolution: New Interface, Marketing Implications
Later today, video sharing giant YouTube will launch a global modification to the user interface design of their video pages – a strategic initiative to increase time-on-site.
Google Helps Local Searchers and Marketers Go Mobile
Location-based applications for mobile phones were all the rage at this year’s SXSWi, but there’s another location-based activity that marketers should keep an eye on. Director of Mobile Advertising at Google, Diana Pouliot, revealed last week at the International CTIA Wireless Conference that one-third of mobile Google searches now include a location-based element.
Social Media Marketing Increases Purchase Intent
Social media marketing really can boost the bottom line. 51% of Facebook fans and 67% of Twitter followers said they are more likely to make a purchase from at least a few brands since they became engaged with those brands on social media.
SXSW Interactive 2010 Mid-Conference Trends
As many of you know, the annual South By Southwest Interactive Festival is a meet-up of the “who’s who” of tech visionaries. For those of you who couldn’t attend, here are a few trends I’ve seen so far at this year’s event.
Results from The Measured Approach
Our proven methodology guides our marketing practices and provides our clients with clarity, confidence, and precision.
Facebook Ousts Yahoo as the Second Most Visited Site in the U.S.
Facebook’s rise to Internet preeminence received another boost today, as new data from web analytics group compete.com shows that the popular social networking site ousted Yahoo as the second most visited site in the U.S. for the month of January.
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Featured Articles
Google Images: Bigger, Better, and Faster
Surfing daily for an image? With Google Image's new enhanced functionality search, it's evident the times, they are a changin'.
I’m on a Horse: Defining Success for the Old Spice Guy
The popularity of the Old Spice Guy is undeniable. But, if a campaign is “popular” or "viral", does that mean it's "successful"?
TripCast: Our Jeep iPhone App Adventure
Adventure. Mobile. Jeep. Read about our fun developing Jeep's iPhone app: TripCast, a trek-tracking, geo-social sharing utility.
