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5 Secrets to Mobile Marketing Success
Every company is thinking about mobile marketing (and for good reason). Mobile devices are expected to overtake the computer by 2013 as the most common way to access the web according to a recent research study by Interpublic’s Initiative. Consider these 5 tips before embarking on your mobile marketing journey.
Google Images: Bigger, Better, and Faster
If you’re anything like me, you’re probably surfing the web for an image daily. With Google Image’s new enhanced functionality search, it’s evident the times, they are a changin’.
I’m on a Horse: Defining Success for the Old Spice Guy
The popularity of the Old Spice Guy is undeniable. But, the great debate has now begun: If a campaign is “popular” or “viral”, does that mean it’s also “successful”?
TripCast: Our Jeep iPhone App Adventure
We love adventure. We love mobile. We love Jeep. So, you can imagine the fun we had developing Jeep’s first iPhone application: TripCast, a trek-tracking, geo-social sharing utility.
Adult Swim Loves to Hate
When viewing video content on popular television network websites, like NBC.com or BravoTV.com, we’re all familiar with the ability to sort by “Top Rated.” But, Adult Swim has a different approach. In addition to a “Top Rated” sort option, the quirky Cartoon Network co-habitant also offers a “Top Hated” sort.
Apple to Google: If We Can’t Change Rules, We’ll Change Game
Last Friday, June 11, 2010, Apple released the latest version of its Safari browser, sending tech news outlets spinning over a new feature known as Safari Reader. Safari Reader essentially lays a shade over a webpage that blocks ads and puts the focus strictly on the content of the page.
Identifying Trends Using Web Analytics
The future has always been a scary place for marketers for several reasons – fickle consumer behavior, sophisticated and complex research, and a lack of measureable advertising media among them. Now marketers have the information they need right at their fingertips, and identifying trends in the marketplace has become substantially more accessible by using a wide variety of web analytics tools.
Interruption & Acceleration: Ode to the Measured Approach
We are in the business of interruption and acceleration. And because we want to win, we measure.
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Welcome to 17 Stories, a marketing
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Featured Articles
Google Images: Bigger, Better, and Faster
Surfing daily for an image? With Google Image's new enhanced functionality search, it's evident the times, they are a changin'.
I’m on a Horse: Defining Success for the Old Spice Guy
The popularity of the Old Spice Guy is undeniable. But, if a campaign is “popular” or "viral", does that mean it's "successful"?
TripCast: Our Jeep iPhone App Adventure
Adventure. Mobile. Jeep. Read about our fun developing Jeep's iPhone app: TripCast, a trek-tracking, geo-social sharing utility.
