Tocquigny - A Measured Approach

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Interruption & Acceleration: Ode to the Measured Approach

Posted 05.27.2010 by Sheila Ferguson

We are in the business of interruption and acceleration. And because we want to win, we measure.

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To Like or To Fan: Facebook’s Little Change Could Make Big Impact

Posted 05.12.2010 by Colin Gilligan

By now, you’ve surely read all about Facebook changing the “Become a Fan” button to a “Like” button on all brand pages. It’s a little change, but it could make a big impact on the way individuals psychologically engage with brands on the popular social networking site.

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LinkedIn Gets a Face(book)-Lift

Posted 04.29.2010 by Colin Gilligan

Just today, LinkedIn unveiled a Face(book)-lift to the popular career networking site that allows users to “follow” a company. This development, of course, has big implications for the B2B industry, since we’ve observed that LinkedIn is a consistent top referral source to the sites of our B2B clients.

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YouTube Revolution: New Interface, Marketing Implications

Posted 03.31.2010 by Craig Saper

Later today, video sharing giant YouTube will launch a global modification to the user interface design of their video pages – a strategic initiative to increase time-on-site.

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Google Helps Local Searchers and Marketers Go Mobile

Posted 03.29.2010 by Ahmed Khamash

Location-based applications for mobile phones were all the rage at this year’s SXSWi, but there’s another location-based activity that marketers should keep an eye on. Director of Mobile Advertising at Google, Diana Pouliot, revealed last week at the International CTIA Wireless Conference that one-third of mobile Google searches now include a location-based element.

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Social Media Marketing Increases Purchase Intent

Posted 03.17.2010 by Colin Gilligan

Social media marketing really can boost the bottom line. 51% of Facebook fans and 67% of Twitter followers said they are more likely to make a purchase from at least a few brands since they became engaged with those brands on social media.

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SXSW Interactive 2010 Mid-Conference Trends

Posted 03.15.2010 by Craig Saper

As many of you know, the annual South By Southwest Interactive Festival is a meet-up of the “who’s who” of tech visionaries. For those of you who couldn’t attend, here are a few trends I’ve seen so far at this year’s event.

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10 Secret Places to Eat in Austin During SXSW

Posted 03.12.2010 by Sherry Holdridge

SXSW visitors typically gravitate to the local trendy hotspots in Austin, such as Magnolia Café, Chuy’s, and Guero’s. But, if you want to experience the deeper, multi-cultural flavor of Austin there are many hidden haunts that the locals are either just discovering themselves or keeping secret from the SXSW crowd.

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