YouTube Revolution: New Interface, Marketing Implications
Later today, video sharing giant YouTube will launch a global modification to the user interface design of their video pages – a strategic initiative to increase time-on-site.
Google Helps Local Searchers and Marketers Go Mobile
Location-based applications for mobile phones were all the rage at this year’s SXSWi, but there’s another location-based activity that marketers should keep an eye on. Director of Mobile Advertising at Google, Diana Pouliot, revealed last week at the International CTIA Wireless Conference that one-third of mobile Google searches now include a location-based element.
Social Media Marketing Increases Purchase Intent
Social media marketing really can boost the bottom line. 51% of Facebook fans and 67% of Twitter followers said they are more likely to make a purchase from at least a few brands since they became engaged with those brands on social media.
SXSW Interactive 2010 Mid-Conference Trends
As many of you know, the annual South By Southwest Interactive Festival is a meet-up of the “who’s who” of tech visionaries. For those of you who couldn’t attend, here are a few trends I’ve seen so far at this year’s event.
10 Secret Places to Eat in Austin During SXSW
SXSW visitors typically gravitate to the local trendy hotspots in Austin, such as Magnolia Café, Chuy’s, and Guero’s. But, if you want to experience the deeper, multi-cultural flavor of Austin there are many hidden haunts that the locals are either just discovering themselves or keeping secret from the SXSW crowd.
Results from The Measured Approach
Our proven methodology guides our marketing practices and provides our clients with clarity, confidence, and precision.
Tocquigny CEO Headlines Entrepreneur Conference
Tonight, Yvonne Tocquigny, founder and CEO of Tocquigny, will be the first woman to deliver a keynote address at The Relationship and Information Series for Entrepreneurs (RISE) Conference, whose previous speakers include Roy Spence, John Mackey, and Philip Berber.
Facebook Ousts Yahoo as the Second Most Visited Site in the U.S.
Facebook’s rise to Internet preeminence received another boost today, as new data from web analytics group compete.com shows that the popular social networking site ousted Yahoo as the second most visited site in the U.S. for the month of January.
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